Design is the achilles heel of so many web design agencies.
Good design makes the difference between a $500 website and a $50,000 website. Truly, clients feel they get what they pay for in this industry.
If you charge $10,000 and end up with a glorified Themeforest template – I guarantee your client will not be happy and will not recommend you (this is a true story from a past client by the way, $15k for a customized Themeforest site… pardon my French but… fuck).
So what’s the answer?
Unlimited Design Services
I believe using Unlimited Design services is a great solution to this problem.
Now, again, this depends on your service and price point.
If you’re going for large mid-market to enterprise businesses and selling a complete branding and website package, this may not be the best plan – but for small businesses to small(er) mid-market businesses (like manufacturers, etc.), this will save your time and your margins.
Basically, Unlimited Design services give you unlimited designs for a monthly flat fee.
This makes it extremely easy to manage overhead expenses, while still producing great work for your clients.
They save your preferences, so you always get the quality you’re looking for, but it’s different designers who get assigned to your tasks.
Generally you can order 1-2 tasks at a time, and you can stack subscriptions to scale up easily.
No training (other than basic preferences)
Fast turnaround times (always someone working on your project)
Low overhead (more margin for you to reinvest, take home)