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Broken Links May Be Killing Your Search Engine Rankings

There are a whole new set of responsibilities and functions that a website owner must assume in order to make sure that their websites continuously work perfectly and are able to generate leads for them.

Some of the responsibilities they have to assume include: providing fresh content as often as possible, submitting the website to search engines, optimizing on-page content, and actively looking for backlinks in order to raise the ranking in search engines.

Why Are Broken Links So Bad?

One of the most crucial responsibilities of a website owner is to check for broken links to his website. Broken links can be considered as one of the worst things that can happen to a website.

In fact, broken links are plaguing so many websites that it is being considered as a serious problem on the internet. The general causes of broken links include: websites not being maintained, the architecture of the website constantly changes, or the website was shut down – but not completely.

Why are Hyperlinks Important?

Hyperlinks are a very important component of websites because it aids in the navigation around the webpages and points to directions outside of the site.

A website without links is like a ton of documents that are piled one on top of the other with no intelligent way for you to get to the information that you need.

Link management is a very important and absolutely essential part of maintaining a website. Broken links bring with them a very negative perception about the website and they can have detrimental effects on the incoming traffic.

From a technical perspective, broken links can stop search engine robots dead in its tracks, effectively preventing it from completely mapping out a website for submission to search engines. In addition, a website that is riddled with numerous broken hyperlinks gives visitors the idea that the site is unprofessional and that the website owner or owners have a questionable reputation.

These can be very costly image problems that are hard to change once it is established.

Moreover, visitors who encounter many difficulties in a website will most likely not go back for a return visit, this is almost tantamount to losing prospective clients. They will be turned off because they won’t get the page that they are looking for, thinking that it is not really in the site when in reality the page is there only that an error in coding made the page inaccessible.

With internet users becoming more and more sophisticated as time goes by, it will take website owners more effort to entice these users to visit their websites and broken hyperlinks will not help this very difficult process in any way.

How to Avoid the Negative Effects of Broken Links

Website owners and webmasters should be very aware of the bad effects of having broken links in their websites. They should diligently weed out and fix any broken links. Fortunately, there are now a growing number of handy utilities that can help webmasters located broken links. With these utilities, managing a website becomes relatively easier.

One example, xml-sitemaps.com has created a standalone script that will not only create sitemaps but will also look for broken links in a website and then inform the site owner what links they are. This automation of the task of checking broken links is a real time saver.

It might be time to check out your website!

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