Never sell directly in a cold email – add value, gauge interest, or make an introduction
2) LinkedIn Lead Generation
LinkedIn is the king of B2B lead generation right now in the post-Covid world.
The most effective method is building lists in LinkedIn Sales Navigator and sending them a connection request with a personalized message. Once they connect, follow up with relevant messages.
Again, you’re not trying to sell in the message – you want to make an introduction and book a sales meeting.
InMails are also a great tool for lead generation on Linkedin, by using in-depth targeting options you can reach out to specific people without having to connect.
A few tips:
Personalize as much as possible (same as cold email)
Use voice notes and video features to engage manually and personally
Engage with your prospects’ posts before messaging them
3) Google Ads (Adwords)
This is a great way to capture demand in the market.
You can bid on keywords like “hire marketing agency” (do your own research and get as specific as you can), and optimize to make your ad show up at the top of Google.
This is extremely powerful and can provide a steady stream of inbound leads, which convert at a much higher rate than outbound leads.
A few tips:
Use Manual Bidding and adjust as necessary
Use the peel’n’stick method – when you see a keyword working very well, make a new Ad Group with only that keyword inside, and watch performance skyrocket
Create landing pages for each ad group and make sure your Quality Scores are high
Go Generate Leads for Your Marketing Agency!
As an agency, it is important to generate leads and book sales meetings. I hope this blog post gave you some ideas on how to generate leads for marketing agency. Also check out our article on using cold email.
The best part: you don’t have to stress over this…