If you’re looking to grow your marketing agency, generating leads can be a challenging task.

The good news is that there are many different ways to lead generation and you don’t need to spend a ton of money or time doing it!

In this blog post we will teach you how to generate leads for your marketing agency on the cheap using Cold Email, LinkedIn, and Google Ads.

1) Cold Email

This strategy involves sending cold emails out into the world in hopes of booking sales meetings with ideal clients.

Make sure you know the 9 commandments of cold email before you start.

The key here is relevancy. You want to personalize as much as possible and make sure your email is relevant to the person you’re reaching out.

A few tips:

• Personalize each email to each prospect (use AI to speed this up)
• Warm up your email address
• Make your emails short and sweet
• Never sell directly in a cold email – add value, gauge interest, or make an introduction

2) LinkedIn Lead Generation

LinkedIn is the king of B2B lead generation right now in the post-Covid world.

The most effective method is building lists in LinkedIn Sales Navigator and sending them a connection request with a personalized message. Once they connect, follow up with relevant messages.

Again, you’re not trying to sell in the message – you want to make an introduction and book a sales meeting.

InMails are also a great tool for lead generation on Linkedin, by using in-depth targeting options you can reach out to specific people without having to connect.

A few tips:

• Personalize as much as possible (same as cold email)
• Use voice notes and video features to engage manually and personally
• Engage with your prospects’ posts before messaging them

3) Google Ads (Adwords)

This is a great way to capture demand in the market.

You can bid on keywords like “hire marketing agency” (do your own research and get as specific as you can), and optimize to make your ad show up at the top of Google.

This is extremely powerful and can provide a steady stream of inbound leads, which convert at a much higher rate than outbound leads.

A few tips:

• Use Manual Bidding and adjust as necessary
• Use the peel’n’stick method – when you see a keyword working very well, make a new Ad Group with only that keyword inside, and watch performance skyrocket
• Create landing pages for each ad group and make sure your Quality Scores are high

Go Generate Leads for Your Marketing Agency!

As an agency, it is important to generate leads and book sales meetings. I hope this blog post gave you some ideas on how to generate leads for marketing agency. Also check out our article on using cold email.

The best part: you don’t have to stress over this…

Outsource your agency lead generation instead.

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