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How to Use Video in Your SEO Strategy

Have you incorporated video into your SEO strategy?

Are you using the right video marketing tools online?

Video content is well regarded as the future of search engine optimization (SEO) and digital marketing. However, you may be having a hard time figuring out how to incorporate video into an overall marketing strategy and making sure your video content ranks.

Luckily, we’re here to help. Below we’ll tell you everything you need to know about using video marketing tools in your SEO strategy.

1. Create Content That Gets Results

While it can be easy to get sucked into the many other aspects of SEO, it’s best not to overlook the basics.

First of all, create great content. This involves ensuring your videos are high quality, interesting, and provides value to the viewer.

Additionally, you should make sure that your videos are shareable. They should be optimized for driving potential customers and clients to your business website or completing another action.

Each video should be branded with your business logo and include a call-to-action.

2. Do Your Research

Before you get out there and start making video after video, do your research. In addition to this article, look at many other resources on creating great video content and improving video SEO. Make sure that you’re working smart, not hard.

Similarly to planning written content, you should also optimize your videos for the right keywords. Your videos should answer questions that people are actually searching for and interested in.

3. Focus on the Viewer

Make sure that you’re creating videos for your viewers and ideal audience in mind. A video with a million views may not be valuable to you if you’re not reaching the right audience.

You should always be targeting your ideal client or customer and solving a need that they have.

Additionally, don’t forget the metrics. YouTube, for example, takes user feedback into consideration when ranking your video in search results. Feedback can include shares, comments, and likes.

By encouraging viewers to leave positive feedback on your content, your video content will rank much higher

4. Collaborate With Others

Depending on the size of your business, you may be used to doing a lot all by yourself. However, if the idea of creating video content seems daunting to you, get help.

Find a member of your team who can help with video-related tasks or consider outsourcing your video content to professionals.

Additionally, don’t forget about video collaborations. Building connections with other YouTubers and content creators can be a big help when trying to reach a new audience online.

5. Choose Your Platforms

Believe it or not, it’s important that you don’t only upload your videos to your own website. Instead, add your video to some external third-party platforms and use other video marketing tools as well.

YouTube is, of course, the most popular platform to publish your videos. By adding your content to the site, you’ll be getting many more eyes on your content.

Uploading to multiple platforms is also a good idea. In addition to YouTube, other video platforms such as Dailymotion and Vimeo can also be great tools and can increase your reach.

6. Focus on Mobile Optimization

It’s amazing how many users are accessing the web on mobile phones and other small devices these days. Mobile SEO has never been more important.

If you haven’t improved your mobile SEO and made sure your website has been optimized for mobile devices, you’re behind.

Video also needs to be optimized for mobile, since videos are now being viewed more often on mobile devices than on computers. It’s important to make sure your video uses a responsive design and will work great on devices of all types.

Video platforms such as YouTube make this transition automatic. However, you should optimize any videos you are uploading to your own site for mobile as well.

7. Optimize Video Thumbnails

While Google won’t look at your video thumbnails, having excellent thumbnails for your videos will make your video much more likely to get clicks. More clicks and views can indirectly boost your rankings as search engines will take notice.

Make sure your thumbnails are optimized. Thumbnails should easily catch a user’s eye and should also be indicative of what a user can expect to see in the video.

Using attractive colors and adding professional business branding can also make a thumbnail stand out and lead to more clicks.

8. Don’t Forget Written Content

Writing still plays a part in SEO when using video marketing tools. Google algorithms are text-based, so any text you can associate with your video can help Google find and understand your video content.

When you upload a video to YouTube or another platform, add a compelling description and make sure it is optimized for any keywords you are targeting. You should also add relevant tags to your videos.

Additionally, consider transcribing the video and adding the transcription to the video description or to a blog post on your own website.

Finally, captions can also be a great tool. By adding captions to your video, you’ll have one more source of text content for search engines to pick up on.

9. Pay Attention to the Metadata

We’ve mentioned the importance of text content above. However, when trying to boost your video SEO, metadata is also crucial.

Make sure you have optimized any video file metadata that you can. You should also submit video sitemaps for the video content on your website.

To do this, implement schema markup data for the title description, thumbnail, and embedded and content URLs. Additionally, you may also choose to add information on the video upload date, the length, and height and width dimensions.

Making the Most of Video Marketing Tools

While creating great videos is important, it’s really only half of the battle. It’s also important to make sure you’ve optimized your video for SEO.

However, it doesn’t have to be difficult. With a little bit of perseverance, you can learn to create great video content and make sure that users, and search engines, easily find them.

Ready to take your website SEO to the next level? Click here to get started and to learn more about what CREA can do for you.

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